With the slogan “Dreams and Creation/A company that creates exciting moments,” Bandai Co. Ltd., a leader in the action figure business, is expanding and permeating the brand value it has built domestically overseas, and is actively pursuing global development in the regions of Asia, Europe and America.
The subsidiary BANDAI (SHENZHEN) CO., LTD. hereinafter BANDAI (SHENZHEN), has its headquarters in China, which is experiencing rapid growth, and their mission is to establish sales growth and brand value in the Chinese market.
BANDAI (SHENZHEN) considered that, in addition to its existing distribution network centered on department stores, it could use a new E-Commerce channel, and decided to launch a store on China’s largest E-Commerce mall, TMALL. BANDAI (SHENZHEN) needed a partner to whom they could totally assign the development and operation of an E-Commerce site.
transcosmos’ subsidiary, transcosmos China, with offices in Shanghai, China, was able to anticipate BANDAI (SHENZHEN)’s needs. With a track record of supporting over 30 companies in China, transcosmos China proposed its being able to offer a single point of contact for everything from E-Commerce site development to operation. Furthermore, by being able to offer proposals and reports in Japanese, and to apply the accumulated knowhow and quality controls from its Japanese domestic E-Commerce support operations, it was officially decided that transcosmos China would be awarded the contract.
In order to launch a site on TMALL, it is necessary to comply with their strict design regulations. It typically takes many man hours to confirm compliance with those regulations, but transcosmos China, who already had a rich track record and understanding of these regulations, was able to immediately begin design work. transcosmos China developed an E-Commerce site based on Chinese tastes and the trends of the Chinese market, emphasizing the product’s characteristics and world view for the Chinese market.
Following the launch of the TMALL site, transcosmos China provided a wide array of services from E-Commerce business planning support to promotional proposals and implementation, marketing analysis, content management, chat and telephone support, warehouse operations and delivery. The transcosmos group actively applied its detailed operations knowhow and quality control processes for E-Commerce sites in order to provide a level of service in China that is on par with that of Japan.
In regards to systems, because transcosmos China has formed a strategic partnership with TMALL, systems integration had already been completed. All that transcosmos China had to do, was to create a new system integration with BANDAI (SHENZHEN) and speedily implement a three point systems integration. The transmission of order information, a typically complex task, was made entirely automatic and resulted in efficient operations.
50,000 shops have been launched on TMALL and obtaining new clients is no easy task. However, BANDAI (SHENZHEN), braved the tremendously competitive E-Commerce mall environment and for the three months from launch achieved monthly sales growth of 150% and site visit growth of 149%. transcosmos China takes pride in that its daily efforts were able to support the smooth launch of BANDAI (SHENZHEN) on TMALL.
transcosmos China hopes to continuously contribute to BANDAI (SHENZHEN)’s further business expansion in the Chinese market by providing and implementing marketing initiatives geared toward sales expansion.